Checklist:
- Always start with keyword selection, research and
testing
- Meta Description tag
- ALT tags
- H1 tags
- URL structure
- Internal linking strategy
- Content
- Keyword density
- Site maps, both XML and user facing
- Usability and accessibility
- Track target keywords
- Expect results in 6-12 months
Avoid common on-page SEO mistakes
such as:
- Duplicate content
- URL variants of the same pages
- Off-site images and content on-site
- Duplicate title tags
Avoid spammy SEO tactics such as:
- Hidden text
- Hidden links
- Keyword repetition
- Doorway pages
- Mirror pages
- Cloaking
Must be Follow:
Optimal
Format of title tag:
Primary Keyword - Secondary Keyword
| Brand Name
Optimal Length for Search Engines
Google typically displays the first 50-60 characters of a title
tag, or as many characters as will fit into a 512-pixel display.
- 80% - 57 characters (81.6%)
- 90% - 56 characters (91.6%)
- 95% - 55 characters (95.8%)
- 99% - 53 characters (98.7%)
- 99.9% - 49 characters (99.9%)
Descriptions get cut off after roughly 160 characters ...
Robots.txt file
User-agent:
*
Allow:
/researchtools/ose/$
Disallow:
/researchtools/ose/
Disallow:
/api/user?*
Disallow:
/pages/search_results*
Sitemap:
http://moz.com/blog-sitemap.xml
Sitemap:
http://moz.com/ugc-sitemap.xml
Sitemap:
http://moz.com/profiles-sitemap.xml
Sitemap:
http://d2eeipcrcdle6.cloudfront.net/past-videos.xml
Sitemap:
http://app.wistia.com/sitemaps/36357.xml
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