Social Media and SMO
Social media has taken a great leap
forward in the recent years. Websites like Facebook, Twitter, My Space,
Linkedin, Classmates, Orkut etc have become an integral part of our life.The
concept of 'tweets' and 'likes' are being taught in management schools. In
short, people have found a good friend in these so called social media
websites. These websites are an effective medium for advertising and companies
are using these sites to generate awareness about their brands and services.
Social Media can be classified under the following
categories:-
Video Sharing: Youtube Vimeo
Clipmoon
Dailymotion Super
Share Viddler
Photo Sharing: Flickr Picasa
Photobucket
Fotki
Fotolog
Webshots
Bookmarking: Digg StumbleUpon Diigo Delicious Folkd Connotea Jumptags
Bookmarking: Digg StumbleUpon Diigo Delicious Folkd Connotea Jumptags
Document Sharing: Scribd Docstoc
Googledoc
Divshare
Ziddu
Slideshare
Slideboom
What is Social Media?
Social Media are a set of technologies that
work as a platform for the user to share his or her thoughts in a more
effective manner. Social Media integrates individuals, their friends, like
minded communities together and provides them a space to share their views.
Social media is not limited to one platform, it may use any platform to reach
the audience. In essence, Social Media combines communication, text, images,
videos together and presents it before the audience.
Social Media Optimization
SMO stands for Social Media
Optimization. These are a set of techniques which increases your website's
presence in the social media websites. It encourages people to spread the buzz
about your company,brand,product or services and makes it popular.There are various types of Social Media Management Tools.
Social
Media Marketing
Social Media Marketing is like oxygen for your business
getting operated through your website because its the most effective way to
drag more and more of returning visitors to your site that may get converted
into your potential customers.
Social Bookmarking is the latest trend in search engine
optimization, which has gained recognition as part of a new type of website
optimization, termed “Social Media Marketing (SMM).”
Social Book marking, also referred to sometimes as
“social bookmarketing”, is the term used for bookmarking sites on the web and
sharing them with friends.
It is similar to bookmarking a site on your pc, in the
“favorites” of your web browser.
Our SMO Experts at Web Portal India being the regular
user of these social bookmarking sites have an expertise in optimizing the site
to get more and more amount of new and returning visitors thereby dragging high
amount of traffic to the site.
Because these sites are
regularly crawled by search engines, your site will most likely also be crawled
more often by having bookmarked links on these websites. Apart from social bookmarking, we specializes in other techniques as well such as Article Submission, Blog Submission, Press Release Submission, RSS Submission that acts like a catalyst in optimizing the site and dragging targeted visitors.
more often by having bookmarked links on these websites. Apart from social bookmarking, we specializes in other techniques as well such as Article Submission, Blog Submission, Press Release Submission, RSS Submission that acts like a catalyst in optimizing the site and dragging targeted visitors.
Difference between Social Media and
Social Networks
Social Media are a set of
technologies that promotes the growth of social networks. On the other hand,
social networks are groups or communities consisting of real world people who
share a common view or passion with the help of those networks.
Social Media Examples
Social Network Examples
Facebook
Recipe
Lovers
Twitter
Aces of Cards
Myspace
I Love Cartoon
Youtube
Search
Engine Optimizer
Orkut
Facebook Lovers
Flickr
The sharp mind
Digg
Total chemistry
Delicious
Bike
Hunks
Classmates
etc.
Chill n read etc.
How to optimize your business website for social media?
Follow these guidelines for proper
social media optimization of your website:-
Create a complete profile of your brand or company on the targeted social media website.
Join like minded social networks and share useful stuff with them.
Share some interesting news and try to integrate your brand with it.
Follow the social media etiquettes.
Include url’s to your website when sharing information with your audience.
Keep your profile updated.
Increase your social sphere. Have more likes in your facebook page, more followers on twitter profile etc.
Create a complete profile of your brand or company on the targeted social media website.
Join like minded social networks and share useful stuff with them.
Share some interesting news and try to integrate your brand with it.
Follow the social media etiquettes.
Include url’s to your website when sharing information with your audience.
Keep your profile updated.
Increase your social sphere. Have more likes in your facebook page, more followers on twitter profile etc.
Social Media Maintenance
We
regularly update your profiles on social networks and the online community to
give you desired results.
- Update your personal and professional profiles.
- Add new and real friends in your profiles.
- Updating social media networks as and when required.
- Social bookmarking on regular basis.
- Post comments.
- Reply to questions.
- Add fresh content on regular basis.
- Link building.
What does it include?
Social
media optimization
- Creation and set up of impressive business/personal profiles customized as per your business needs and goals.
- Professional profile description and on page optimization with targeted keywords.
- Image upload and optimization.
- Banner creation supporting your social media campaign.
- Integration with other social networks in each profile through icons and buttons for power blogging and networking.
- Installation of important widgets and apps.
- RSS feeds.
- Adding social news buttons to money site and social channels.
- Video creation.
- Press release writing and distribution to top 20 newswires.
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