SEM

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising.

Types of Search Engine Marketing:

One of the most popular types of Search Engine Marketing (SEM) is SEO (Search Engine Optimization). Other popular types of SEM are search engine advertising and paid submission.

• Search engine advertising: It usually follows a PFP model wherein you pay in order to ensure a top rank in the results of a search engine, both on the search site along with its distribution network. A successful PFP advertising campaign depends on 5 factors, namely, bid price, keyword selection, ad distribution, ad copy and effective landing pages.

• Paid submission: In a paid submission Search Engine Marketing program, web site owners pay an amount to have their specific websites reviewed by editors. However, there is no guarantee that the site will be accepted into a directory. It applies typically to human-based search engines, which are referred to as directories. A successful directory campaign depends on the title, description and the category selection.

 

SEO Type

In web marketing basically two types of SEO is available
Off-Page Optimization and On-Page Optimization

Off–Page Optimization: - Off–Page Optimization include all kinds of ranking factor which must be available in your web page. Following factor must be including in the web page. if you want to batter search engine ranking.

1. How many website give link to you?
2. Which website gives link to you?
3. What is Google page rank who gives link to your site?
4. What is page title of the website which gives link to you?
5. Total number of link on the website who gives link to your site

On-Page Optimization: - On-Page Optimization includes those who make your web page. search engine friendly. This includes

1. Use text link rather than graphics link.
2. You must use good internal linking navigation system.
3. You must include a sitemap
4. Select perfect keyword for your website
5. Must use alt tag with your graphics

Types of SEO is here to explain the difference between good and bad search engine optimization (SEO) to those who are not familiar with it. It is also a good reminder for those well-meaning SEO consultants who may have strayed into the dark side. 

White Hat SEO

White hat SEO, as the name suggests, is clean and wholesome, and the type of search engine optimization service most businesses would want for their website. To put it in more accessible terms, white hat SEO is to search engine marketing what organically grown food is to a healthy diet. It is not only wholesome and ethical, but is also sustainable. Of course, developing organic and sustainable rankings (just like organic food) requires a lot of time and care. Naturally, this is reflected in the cost of practicing white hat SEO, whether you do it yourself or hire a professional to do it for you. The good news is, however, that the initial higher cost of developing a sustainable SEO strategy, and implementation thereof, translates into cost savings in the long term.

White hat SEO tactics, techniques, and strategies are those which adhere to guidelines set by the search engines, and involve no deception. White hat search engine optimization merely seeks to provide the most search engine friendly presentation of useful content which is inherently valuable and specifically designed for human consumption.

Another important characteristic of white hat SEO is that it cannot generate great results for poor quality content.

Black Hat SEO

Black hat SEO, as you may have already guessed (assuming you read the part about white hat SEO) is the evil brother. It is slick, talks a fast game, and can get you on the top ten list for a while, but your website, and ultimately you, may end up paying a very high price for letting the evil brother be your guide. Going back tot he food reference, you can think of white hat SEO as the fat infused fast food, or the sugary treat full of high fructose corn syrup--it tastes so good and makes you crave more of it. Unfortunately, the goodness comes at a cost, which can be a debilitating and even life-threatening illness in the case of your body, and a penalized or banned website in the case of, well, your website.

Black hat SEO, unlike its wholesome kin, uses tricks, schemes, and games to circumvent the algorithmic barriers set up by the search engines to prevent bad content from gaining high rankings in the search engine result pages (SERPs).

Black hat SEO is not to be mistaken for plain bad search engine optimization which is the result of either lack of knowledge or cutting corners.

Bad SEO

Bad SEO is not necessarily black hat; however, it can be just as damaging to your website in the long run. Bad search engine optimization is usually the result of taking shortcuts and picking services based only on price. Here are some signs to help you find figure out if you are having bad SEO done (or about to be done) to your website:

• The SEO (search engine optimizer) guarantees top ten results in search engines
• The SEO promises hundreds of new links for your website each month
• The SEO promises dozens of new articles for your site per month (at an unusually low price)--this usually means they are being written in developing countries where the writers’ native language is not English)
• Your website is being optimized for over 100 keywords but is only comprised of six pages (that you know of)
• The SEO promises to submit your website to the search engines on a monthly basis so that your pages will not get de-indexed
• You are told that the content of your website will be rewritten with the ‘optimal’ keyword density in mind.
• You are offered 300 ‘spun’ versions of the same article for publication across the web
• You are promised the optimization of the (all important) keyword meta tag for all of your web pages

You are offered three full-time link development technicians for $1000 (or pick your own ridiculously low dollar-amount) per month

Why Good SEO is important...

In many cases, the higher a site appears in the search results list (the closer to the top of the first page), the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a website visibility, presence, and helps boost traffic.

As an Internet marketing strategy, SEO considers how search engines work, what algorithms they employ, as well as what people search for, and how they search.

The people who perform SEO - Search Engine Optimizers

Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into website development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.