Checklist:
- Always start with keyword research, testing and
selection
- Use Keywords in link anchor text
- Obtain links from high ranking publisher sites
- One-way inbound links (not link exchange or reciprocal
links)
- Different keywords in your link-ads from the same site
- Gradual link building technology (no growth spikes)
- Use relevant keywords near your inbound link
(contextual relevance)
- Deep linking (from multiple pages to multiple pages)
- Target a large list of keywords (5-500+)
- Link from sites with a variety of LinkRanks
- Track all active keywords and refine strategy as
required
- Discontinue campaigns if ranking does not improve
- Expect results in 1-2 months (Bing) 1-9 months (Google,
Yahoo)
Avoid common off-page SEO mistakes:
- Duplicate keywords in link avderts
- Site-wide links causing link growth spikes
- Using on-page SEOs to do the work of specialist
off-page SEO's
- Placing random links without keywords near your link
adverts
Do not use off-page SEO spamming
tactics such as:
- Link farms (sites with 100+ outbound links per page)
- Using irrelevant keywords in your link-ads
- Garbage links
- Link churning
- Hidden inbound links
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