What is Link Building?
The process of creating backlinks to
your site is known as linkbuilding.Link building is more essentially “backlink
building”. If any other site on the world wide web provides a link to your
website then this is termed as a backlink. The more the backlinks, the more the
popular is your site. This process of building backlinks to your website is
known as “link building”.
Methods of Link Building
Link building is a continuous effort
and must keep going. There are several methods of link building and these are
discussed below:-
Directory Submission
The most basic method of building
backlinks to your website is directory submission. If your website is new, you
should start with directory submission as these are some of the
easiest ways to obtain backlinks. But, you must understand most of the
directories offer FFA links a.k.a Free for All links and these FFA links are
not considered quality backlinks. Hence, the best way is to get backlinks from
quality and relevant web directories. You must try to get your site
listed on local directories as these are the most effective from Seo point of view.
Article Submission
There are several article
directories in the web like ezine, articlesbase,exploreb2b,articlesalley,etc.
These are some of the quality article directories where you can submit original
articles. The method is simple, you submit a quality article to the article
directory and then put a backlink to your site from the article itself or from
the author area. In this way you start getting backlinks to your website. Make
sure to submit original content for every article you submit or else your
account may get closed for spamming.
Social Bookmarking
After the recent Google updates,
this method of creating backlinks has got a new shape. In this method, you
submit your site urls on popular social bookmarking sites like Digg,
StumbleUpon, Reddit, Delicious, Diigo, jump tags, Misterwong etc.
Blogging
One of the most effective ways of
getting a backlink is through blogging. There are several websites like
blogger, wordpress, blogfa, weebly, sosblog etc which provides you a free blog.
You can use these services to create a blog related to your niche and update in
on a daily basis. You can put backlinks on the sidebar or take contextual links
from your blog. Do not spam the blog by adding duplicate content or rewritten
content, make it unique and informative. Use your creativity and provide some
useful stuff for your audience. In this way the chances of getting a backlink
would increase.
Getting Links from Business Partners
If your business is having a whole
lot of business partners who are taking services from you then you can take a
backlink from them. In this way you would be able to get relevant links
pointing to your site.
Get Links from Squidoo, Hubpages and
Wikis
The web has so much to offer to you!
There are several websites like Squidoo, Hubpages, Wikispaces etc where you can
write informative content and in return link back to your website. These
websites share a good reputation with the search engines and your website is
definitely going to be benefitted from these. But remember, getting a backlink
is not that easy. If you are thinking to paste duplicate content on these sites
and get a backlink then you would be disappointed. So please post unique
content and make web a better place.
Writing Guest Posts
Guest posts are a great way to get
quality and relevant links to your site. Several websites and blogs offer a
guest post option where you can submit your own articles and may put links to
your website from the author bio.
Sponsor some events
Taking a sponshorship is another
useful link building technique. As a good businessman, you may sponsor some
events related to your industry and may ask for a backlink in return.
Increase your social media influence
Apart from social media bookmarking,
there are a whole lot of stuff which you can do. Getting more likes to your
facebook page, getting more twitter followers, sharing useful stuff on these
accounts with the backlink to your site. Other website whose power you can use
for both backlink and getting direct visitors are scoop.it, createdebate etc.
Create a free widget
You can create a free widget for
your audience . Often these widgets are loved by the users and they display
them on their website. In this process they link back to your site. This is a
thumbs up method of link building.
Buy Backlinks from Directories
This
would cost you some money but it is worth spending. Getting a backlink from
Yahoo directory is surely going to build trust and authority to your website.
Some of the well known directories where you can purchase a backlink are as
follows:-
Yahoo Directory
Business.com
Dirbull
Joeant
Etc.
Please note:- Building too many
links this way may get your site penalized.
Types of Link Building
The process of link building can be
divided into 3 types and these are discussed below:-
One way link building
Example
Site A points to B, C, D, E
etc.
Two
way or Reciprocal link building
Under this type of link building,
two similar (websites belonging to the same category) web sites exchange links
with each other. The concept is “You point to me and I will point to you”. This
type of mutual link building is the most common type of link building and is
the most easier to obtain. This method has become outdated and is no longer
followed.
Example
Site A points to B and in return
Site B points to A.
Three
way link building
Under this method, a site links to
your website in return for a link that is placed on a third website.
Example
Site
A points to B and in return Site B provides a link back to site A from Site C.
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