Keyword stemming is a word that should be
highlighted in the minds of everyone who plan to build a website on their own
and look forward to succeed in the highly competitive area. Before we start
talking about keyword stemming, we should gather a clear idea on what a keyword
is. It is nothing else other than the word that we search for, and keyword
stemming is bringing up the variants for the keyword by adding prefixes or
suffixes to it. It is also done by stripping the suffixes or prefixes. It is a
technique used by the search engines. Algorithms for keyword stemming have been
studied in the field of computer science since 1968, says Wikipedia. The first
ever published stemmer was written by Julie Beth. That was also in 1968.
Definition
Keyword stemming is the process of generating new words from the same root word.
The Process of Generating New Words
The new word is generated with the help of the following options:-
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Keyword Stemming (Image source:- Pinellas.k12.fl.us)
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Adding a prefix to the word
Example:- Adding "en" to the word "large" makes it "enlarge".
Adding
a suffix to the word
Example:- Adding "ful" to the word "sorrow"
makes it "sorrowful".
Pluralizing the word
Example:- Adding "ies" to the word "baby" makes it "babies".
This
process helps webmasters and search engine optimizers to generate more traffic
by creating words that are similar to their base keyword. Words
generated with the help of the base word or stem are treated as synonyms
by the search engines. For this reason, keyword stemming helps a web page to
achieve greater relevance for search terms without the use of spamming.
Example of Keyword Stemming
Stemming can be explained by the following simple example. If flowering is your keyword, words like flowery, flowerlike, flower etc. will be identified with it. Similarly, the word experimenting can be identified as experiment or experimented. There is another method of adding adjectives or description before the word. For example, beautiful flower, best flower etc. The user may not always search for the same word. You have to try to be sure that your site pops up among the top results, even if the user goes for a variation. You can even see your site popping up offering multiple results.
A stemming algorithm reduces the words "practicing", "practiced", and "practices" to the root word, "practice".
Keyword Stemming and Google
Point to note is that Google does not use word stemming for all queries. It is query-specific .It would depend upon the users query whether Google would use the stemming algorithm or not.
Keyword Stemming Tool
A nice tool for generating words related to the base word is given below:-
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